Events

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Institutional opening

wine2wine is an international wine business Forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producer and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.

Kick Off Day 1

200,000 Americans Want to Know How It’s Done: Wine & Spirits tasters reveal their method

Beginning in 1982, Wine & Spirits rose to become one of the most influential wine publications in the USA. With an extensive readership and 5 James Beard awards for excellence in wine writing, Wine & Spirits readers rely on the magazine’s scores. Stephanie Johnson, Italian Wine Editor, leads a live tasting session with two...

U.S. Wine Market Shake Up: Worrying Trends in Consumer Behavior

The Wine Market Council (WMC) provides wine market knowledge, trends, insights, and intelligence essential to all tiers of the wine industry.

What does 'natural' mean in wine? How to engage wine lovers with science

The European Commission has prohibited the use of the words “natural wine” on labels in Europe. Why? Primarily because there exists an underlying misunderstanding about what “natural” actually refers to in the wine sector. One side of the argument sees “natural” wines as those with zero interventions (i.e., no chemicals, no sulfites, no pesticides, etc.)

When being collective leads to uniqueness: Branding Territory and Terroir Branding

Terroir branding - distinct from country-of-origin effects and place branding - explains how and why some regions are better known than others. Indeed, when local firms can develop global brands while being engaged in responsible actions to protect their valuable resources, the value of their territorial brand soars. Champagne is an excellent example.

Enotourism: a Social Media Journey to #1

The Catena Zapata winery was founded by an Italian immigrant to Argentina, Nicola Catena, in 1902. In many ways, the winery is a traditional family winery with a family member at the helm for four generations.

The Sunshine State of wine: Italian wine business in the Florida market

Florida is a very important wine market for nearly every wine producing region in the world, especially Italy. Florida offers opportunities for large and small producers alike, but the challenges can be myriad. Navigating this state and these markets requires skill, experience, energy, and patience.

Why you should clone your marketing manager

Posting on social, maintaining press relations, organizing visits, updating the website, coordinating graphics. Caught up in a thousand commitments, the marketing manager often forgets the most important thing: having a strategic brand vision.

New territories: spotlight on Central Asia. Kazakhstan, Uzbekistan, Azerbaijan, Kyrgyzstan and Mongolia

As the global wine market continues to expand, wine producers are constantly seeking new territories to promote and sell their products. Central Asia, with its growing economy and increasing interest in wines, presents a promising market for Italian winemakers.

A discussion on how Artificial Intelligence will change the ways we work in the wine business

Efficiency, easy access to information, automation of basic tasks. Inauthenticity, plagiarism, job redundancy. The benefits and concerns that AI will bring to our daily work lives in the wine industry are numerous. How will AI change the way we sell, ship and communicate about wine? Join us in a guided discussion on what the future may hold.

The Shapes & Sizes of Brand Ambassadors for Luxury Wine

Brand ambassadors can be a key element in spreading the story and messaging of a winery. This is particularly important for luxury wineries, where sales are more brand-driven vs packaging or shelf placement driven.

Italian Fine Wine in Sweden – Examples from a wine collectors’ club

Vinkällaren Grappe is Sweden’s oldest and largest club for wine collectors, with more than 1,500 members. Founded in 1986 and situated in the heart of Stockholm, it cares for its members’ collections in its climate-controlled cellar vaults.

Ganbei! A closer look at the wine consumption patterns among women in Asia

Do Asian Women move the needle? All eyes have laid on the lucrative market in the East, but how many have grasped the peculiar consumption behavior of that 48% of the population? From teetotalers to tag-alongs and ladies’ night partygoers