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wine2wine

wine2wine is an international wine business Forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producer and a diverse variety of wine professionals eager to develop and grow their wine business worldwide.

wine2wine Business Forum has been nominated for the 2019 Born Digital Wine Awards, a competition that rewards quality content related to the wine world: online publications, audiovisual and photographic content, original formats and innovative media such as podcasts.

wine2wine Business Forum provides a unique opportunity to reflect, discuss and Share Business Ideas on the most important issues facing the rapidly evolving international wine industry. It is a chance for the community to connect and combine its common passion and diverse expertise towards shaping a prosperous and sustainable wine industry.

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Becoming MW. The Italian way: dedication, discipline, mind maps
Monday, 7 November 2022 16:00 • 16:45 (CET)

Becoming MW. The Italian way: dedication, discipline, mind maps

The session, which will take the form of an interview, will reconstruct Gabriele Gorelli’s journey along the MW path and identify the key distinguishing features of his personal experience.

The unbearability of communicating sustainability
Monday, 7 November 2022 15:00 • 15:45 (CET)

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UIV

The unbearability of communicating sustainability

“Sustainability” is the new buzzword in Italy. It has taken the place of “resilience” and – before that – “restart.”

Sustainability and digitalisation: a journey to new markets.
Monday, 7 November 2022 11:15 • 12:00 (CET)

Sustainability and digitalisation: a journey to new markets.

Crisis of international wine PR?
Tuesday, 8 November 2022 15:30 • 16:15 (CET)

Crisis of international wine PR?

Wine communication has always aimed to ensure visibility and reputation

Italian wine people: Meet the Agencies
Tuesday, 8 November 2022 12:15 • 13:30 (CET)

Italian wine people: Meet the Agencies

Seven Agency Partners, seven case studies: from the role of PR to branding strategies in foreign markets, from storytelling to specific communication strategies for wineries

The Wine Nine Test: Economic Analysis and Objectives for the Sector. Costs, market, profitability and financials of Italy's Vineyard. 2022 estimates and wineries priorities.
Monday, 7 November 2022 12:15 • 13:00 (CET)

The Wine Nine Test: Economic Analysis and Objectives for the Sector. Costs, market, profitability and financials of Italy's Vineyard. 2022 estimates and wineries priorities.

Kick Off Day 1
Monday, 7 November 2022 08:50 • 09:00 (CET)

Kick Off Day 1

Italian wine companies and the digital world: analysis of a 'complex' relationship
Tuesday, 8 November 2022 10:00 • 10:45 (CET)

Italian wine companies and the digital world: analysis of a 'complex' relationship

While the word “digital” is on everyone’s lips, nowadays there are economic

All that Sparkles
Tuesday, 8 November 2022 09:00 • 09:45 (CET)

All that Sparkles

The editor and the communicator go head to head to discuss what matters in wine communications

Track the supply chain with TrackIT Blockchain, ITA's innovative service
Monday, 7 November 2022 10:00 • 10:45 (CET)

Track the supply chain with TrackIT Blockchain, ITA's innovative service

To enhance the Italian character of Made-in-Italy products abroad, the new TrackIT blockchain

The Power of Podcasting: It’s all About Conversations
Tuesday, 8 November 2022 17:30 • 18:15 (CET)

The Power of Podcasting: It’s all About Conversations

In this thought-provoking presentation, Steve Raye, one of the most popular hosts of the Italian Wine Podcast

Understanding the American Media Landscape — And How to Pitch Your Brand Effectively
Monday, 7 November 2022 09:00 • 09:45 (CET)

Understanding the American Media Landscape — And How to Pitch Your Brand Effectively

The American media landscape is shifting quickly, with audiences for digital-only publications...

Generation Z: identikit of tomorrow's consumer
Monday, 7 November 2022 17:00 • 17:45 (CET)

Generation Z: identikit of tomorrow's consumer

This session offers an in-depth look at the new generation of consumers of today and tomorrow, “Generation Z”

From serial killer to the world's hottest wine trend
Tuesday, 8 November 2022 11:15 • 12:00 (CET)

From serial killer to the world's hottest wine trend

In Alice Feiring’s new memoir, “To Fall in Love, Drink This”, she does what she has become famous

Wine tourism between sustainability and innovation
Monday, 7 November 2022 09:00 • 09:45 (CET)

Wine tourism between sustainability and innovation

The wine tourism market is constantly evolving, with tourists becoming more and more demanding and looking for products