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Vinitaly • Salieri - Palaexpo Floor -1

Tuesday, 12 April 2022 14:00 15:30 (CEST)

Conference: Wine tourism as a tool for territorial development


Wine tourism is a strategic asset for the development of Italian tourism, able to create added value to the rich heritage of products, terroir, people that characterizes us. Its future passes from three key elements: innovation, sustainability and wellbeing. Today tourists see in the wine-tourism journey an opportunity for cultural enrichment, to be emphasized through the combination with art, moments of encounter with producers and active and engaging proposals. They also want experiences that go beyond traditional tastings and visits: vineyard dinners, vineyard picnics, hiking and bike tours. Up to the wellbeing: travelers want to find opportunities to regenerate and reprogram their habits, with wine territories that can be the ideal places thanks to their amenities combined with the healthy dimension of wine. Sustainability will become a powerful factor of attraction, and must be declined in proposals that will allow the tourist to be able to do good"


Introduction by Roberta GARIBALDI, ENIT Managing Director


  • Massimo GARAVAGLIA: Minister for Tourism
  • Alessandra PRIANTE: Regional Director Europe UNWTO
  • Marco PROTOPAPA: Assessore all'Agricoltura Regione Piemonte
  • Vittoria POGGIO: Assessore alla Cultura Turismo Commercio Regione Piemonte
  • Nicola D'AURIA: President Movimento Turismo del Vino
  • Angelo RADICA: President Città del vino
  • Paolo MORBIDONI: President Strade del Vino, dell'Olio e dei Sapori d'Italia

      Moderated by Luca FERRUA, Director at GEDI Gruppo Editoriale



Entrance with Super Green Pass only

Event languages: Italiano

How to participate: Public Free Event


Salieri - Palaexpo Floor -1
Salieri - Palaexpo Floor -1