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WINE2WINE • Auditorium WINE2WINE - Palaexpo Floor -1

Monday, 7 November 2022 14:00 14:45 (CET)

Does wine journalism really exist? What is it for? What are its uses?

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Description

This session presents a panel discussion with leading figures from Italian wine journalism. The objective is to consider the quality of information and communication surrounding wine today. Correct and effective information is an essential tool for companies and relates directly to sales and customer loyalty. From this perspective, journalists will explore the current status of Italian wine journalism: is it really in step with the times? What role does it play for Italian wineries? What are its strengths and what are its weaknesses? What needs to change in order to better promote Italian wineries and encourage consumer interest and sales? Journalist Chiara Giannotti, creator of Vino.tv and well-known face of wine communication in Italy, will moderate the panel discussion.

Event languages: Italiano, English

How to participate: 100% in-person attendance, with wine2wine Business Forum ticket

Speakers

Speaker - Chiara Giannotti
Chiara Giannotti
Born in Rome, she took a degree in literature, and started very young to work for the wineries in Tuscany and in the Marche owned by her family. From there she developed her strong passion and deep knowledge, took the official Diploma of Sommelier in 2001 and the title of Dame Chevalier de Champagne in 2007. In 2015 she left the family winecellars that changed ownership and founded her blog Vino.tv which gave life to the first web.Tv dedicated to the wine world and became one of the wine communication reference points. At the same time she is a professional taster in important panels and writer for magazines in the wine sector, including Doctorwine, teacher in tasting courses and presenter of food and wine events. Since 2018 she has also brought wine on TV by collaborations with some Tv broadcasters: Gold TV, La7, AlmaTv, LazioTv and conducts a radio broadcast on wine for Radio Food, the first web radio entirely dedicated to food and wine. She also follows the evaluation and auctioning of collectible and investment wines and in 2019 she wrote a book on luxury wines “La Cantina Perfetta” published by Rizzoli in Italian and English.
Speaker - Luciano Ferraro
Luciano Ferraro

Luciano Ferraro, 63 years old, was born in Venice. He began writing about wine in 1984, when he published a book on “Enoteche venete” with a preface by Luigi Veronelli. His passion for wine went hand in hand with his passion for news journalism. Luciano is Deputy Editor of Corriere della Sera, for which he also publishes a guide to Italy’s best winemakers and wines together with Luca Gardini. He has received many awards, including the Best Italian Journalist Award from the Comitato Grandi Cru d’Italia, the Casato Prime Donne in Montalcino, the Best Communicator Award from Carpenè Malvolti, the 5 Stars Award to Journalism, the Best Wine Communicator Award Food & Travel Italy, the Marchiaro Award and the Batasiolo Award for wine and territory storytelling.

Speaker - Fabrizio Carrera
Fabrizio Carrera

Born in Palermo on 31 July 1965, Fabrizio Carrera has been a professional journalist since 1993. He took his first steps in the editorial staff of the Giornale di Sicilia and today is deputy head of services of that same journal. In 2007 he became founder, editor, and managing editor of the online food and wine newspaper cronachedigusto.it. He has also created several national and international events dedicated to the world of food and wine. His flagship event, Taormina Gourmet, is a gathering of insiders, winelovers, journalists, masters of wine, importers, and other wine people held annually at the end of October that includes masterclasses, tasting tables, cooking demonstrations and press tours. Each year Taormina Gourmet welcomes over 150 wineries from all over Italy and the participation of some of the country’s top chefs. Through the Cronache di Gusto, Fabrizio publishes an annual Guide to the Wines of Etna – with text in Italian and English – that is sold in bookstores and through the online newspaper. He has also created the annual Wine Power List, a ranking of the 100 most powerful figures in Italian wine, which is published in a magazine circulated at the Vinitaly trade show and now also online. Fabrizio also organizes the Sud Top Wine competition in which a group of leading international experts evaluate the best wines from southern Italy each year.

Speaker - Alessandro Morichetti
Alessandro Morichetti

Alessandro is one of the founders of Intravino in 2009, he sells wine on Doyouwine.com, he works as a ghost writer for Les Caves de Pyrene distribution, and he proudly contributes to Slow Food’s Osterie d’Italia guide. First, he received a Bachelor’s degree in Communication Sciences with a thesis on the cultural sociology of restaurants and a Master’s degree on Nonprofits, he spent six months in a publishing house, and he received the AIS diploma; then, he worked for one year as a farmer and for two years as an innkeeper. Born by the sea in Civitanova Marche, he now lives in Alba, in the Langhe, and loves Emilia: from moscioli to agnolotti, from Verdicchio to Barbaresco via mortadella, Parmigiano, and Lambruschi. One big hate: hustlers.

Speaker - Alessandro Regoli
Alessandro Regoli

Alessandro Regoli is the Founder and Director of WineNews, which he created in 1999 alongside his wife Irene Chiari, drawing on experiences gained and documented in the food and wine sector since 1985. WineNews is a daily online communication agency on the world of Italian wine and food. In 2021 WineNews “connected” the protagonists of the sector with 2.8 million users worldwide. The digital “ecosystem” of www.winenews.it, which has been online since 2000, consists of a web-tv, newsletters La Prima di WineNews and Italian Weekly WineNews, wine tasting and wine notes I Quaderni di WineNews and I Vini di Winenews, and a social media presence (Facebook, Instagram, Twitter, LinkedIn, YouTube) with 150,000 followers.

Speaker - Alessandro Torcoli
Alessandro Torcoli

Alessandro Torcoli is the publisher and editor of the historic wine magazine Civiltà del Bere. He graduated in Public Relations (Communication Sciences), became a professional journalist and AIS sommelier. He has collaborated with several newspapers, including Corriere della Sera, Il Giornale and Il Sole-24 Ore. He has participated as a wine expert in television programs and advised Benedetta Parodi’s authors on wine. He is a juror in major international wine competitions (first Italian “panel chair” at the Decanter World Wine Awards).

Alongside his journalistic activity, he is an organizer of events, such as the VinoVIP wine summits. In 2009 he won the award as “Best Young Italian Journalist” given to him by the association Grandi Cru d’Italia. Since 2014 he has been an Academician at the Italian Academy of Vine and Wine. On May 28, 2010, he received the “Dionysus d’Oro” award from the Ministry of Labor in Siena. In 2011 he opened Enoluogo in Milan, a 3.0 wine shop that hosts part of the editorial staff of Civiltà del Bere magazine. In March 2014 he joined the selection committee of the Masi – Civiltà del Vino Award, of which Isabella Bossi Fedrigotti is president and of which Marchese Piero Antinori, Angelo Gaja, Jens Priewe, Ezio Rivella, and Luciano Ferraro are members. In 2016 he organized “The Five Days of Milan,” five events at the Leonardo da Vinci Museum of Science. In 2017he headed the “WineDays,” also in Milan, and from 2018 “Simply the Best,” the most titled tasting held in Italy.

He provides consulting on international strategic marketing, event organization and organizes international comparative tasting masterclasses. He teaches Wine Communication in prestigious universities and is in charge of the Communication Area at the Master of Italian Wines and World Markets at the Istituto Superiore Sant’Anna in Pisa. In 2016 his book VINOLOGY came out, published by BUR-Rizzoli, a best-seller (30,000 copies sold), still at the top of the Italian charts in the Wine&Spirits category. In 2018 he conceived the first wine competition that enhances the values of territorial identity by closely combining them with the intrinsic quality of wine and the aesthetics of packaging: WOW! by Civiltà del Bere. His book “In Vino Veritas,” published by Longanesi, came out in 2019 and won the 2020 Bancarella Cucina Prize. In 2021, the new Vinology-Corso di Degustazione (BUR-Rizzoli) will be released.

Speaker - Fabio Piccoli
Fabio Piccoli

Fabio is a professional journalist as well as an expert in the economics and marketing of the wine industry. Over the past two decades, he has visited production areas and wine markets around the world, analyzing their characteristics and trends.

Speaker - Marco Tonelli
Marco Tonelli

Marco Tonelli is Editor of Spirito Divino. Wine writer, Wset 3, and the first Italian Habanos sommelier, he collaborates with Società Excellence in the organization of Modena Champagne Experience. He also created Bordeauxgraphy, the first Italian web space dedicated exclusively to Bordeaux wines.

Location

Auditorium WINE2WINE - Palaexpo Floor -1
Auditorium WINE2WINE - Palaexpo Floor -1