Description

Influencer Marketing is the popular new trend in communications but there are many decisions to make when developing an Influencer Marketing strategy. The correct strategy differs based on type of wine, distribution, complementary communications activities and many other factors. In this webinar, Influencers and marketing experts will explore the options open to Italian wine producers, questions to ask when negotiating with Influencers/agencies and how to integrate Influencer Marketing within a bigger communications program.

Speakers

Juliana Colangelo - Vicepresidente, Digital, Junior Partner – Colangelo & Partners
Will Blackmon - Fondatore e titolare The Wine MVP
Sarah Tracey - Sommelier, Wine Writer & Educator, Event Host & Speaker, Content Creator
Kristen Reitzell - Vicepresidente della Comunicazione, Jackson Family Wines

Event languages: English

How to participate: Public Free Event