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Tuesday, 22 March 2022 18:00 19:00 (CET)

Global vs. Local, lifestyle vs. wine influencer, micro vs. macro: a discussion on navigating the new world of influencer marketing

Description

Influencer Marketing is the popular new trend in communications but there are many decisions to make when developing an Influencer Marketing strategy. The correct strategy differs based on type of wine, distribution, complementary communications activities and many other factors. In this webinar, Influencers and marketing experts will explore the options open to Italian wine producers, questions to ask when negotiating with Influencers/agencies and how to integrate Influencer Marketing within a bigger communications program.

Speakers

Event languages: English

How to participate: Public Free Event