Sommelier and wine-influencer on Instagram and TikTok, Francesca Piemontese was born and raised in Verona, but has lived and worked on the French Riviera, in Cannes, for about eight years. Her passion for wine was actually born in Cannes, when the owner of the restaurant she worked for suggested she move to his wine shop.
At the time, Francesca knew absolutely nothing about wine, but working alongside the Maître Sommelier, day after day, she realized how complex and wonderful this world is. So she began taking private courses and later graduated from a Sommelier school in Antibes. A few years later, the pandemic broke out: Francesca decided to roll up her sleeves and build a Wine Influencer persona for herself based not on pretty pictures, but on educational and entertaining short videos. When one of her videos goes viral and surpasses three million views, she realizes that being a wine influencer had to be her second job from then on.
Today, Francesca’s life is divided between the role of Sommelier at a 5-star hotel on the Promenade de la Croisette and that of social media manager. When she is not with clients, iPads, statistics, and trends constantly keep her company.