wine2wine • Sala ITA - Italian Trade Agency - Palaexpo Floor -1
As the global wine market continues to expand, wine producers are constantly seeking new territories to promote and sell their products. Central Asia, with its growing economy and increasing interest in wines, presents a promising market for Italian winemakers. However, penetrating this region requires a thoughtful approach and understanding of the unique cultural and business dynamics.
This session explores the challenges and strategies associated with selling Italian wine in Central Asia. It delves into the cultural nuances and preferences of Central Asian consumers, highlighting the importance of adapting marketing and distribution strategies to align with their tastes and preferences.
Event languages: Italiano, English
How to participate: 100% in-person attendance, with wine2wine Business Forum ticket
Artem Lebedev, 33 years old with 10 years of industry experience, is a professional wine teacher and wine communicator. He is a Certified Sommelier ASI, Certified wine Specialist DipWSET and Italian Wine Ambassador of the Vinitaly International Academy. Artem has worked as a judge at international wine and sommelier competitions such as Mundus Vini, 5StarWines & Wine Without Walls, Best Sommelier of Asia&Oceania. He is also co-owner of the first Kazakhstan Sommelier School “O, Vino!” and the first President of the Kazakhstan Sommelier Association.