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wine2wine • Sala ITA - Italian Trade Agency - Palaexpo Floor -1

Monday, 13 November 2023 12:15 13:00 (CET)

New territories: spotlight on Central Asia. Kazakhstan, Uzbekistan, Azerbaijan, Kyrgyzstan and Mongolia

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As the global wine market continues to expand, wine producers are constantly seeking new territories to promote and sell their products. Central Asia, with its growing economy and increasing interest in wines, presents a promising market for Italian winemakers. However, penetrating this region requires a thoughtful approach and understanding of the unique cultural and business dynamics.

This session explores the challenges and strategies associated with selling Italian wine in Central Asia. It delves into the cultural nuances and preferences of Central Asian consumers, highlighting the importance of adapting marketing and distribution strategies to align with their tastes and preferences.


Event languages: Italiano, English

How to participate: 100% in-person attendance, with wine2wine Business Forum ticket


Speaker - Artem Lebedev DipWSET, IWA
Artem Lebedev DipWSET, IWA

Artem Lebedev, 33 years old with 10 years of industry experience, is a professional wine teacher and wine communicator. He is a Certified Sommelier ASI, Certified wine Specialist DipWSET and Italian Wine Ambassador of the Vinitaly International Academy. Artem has worked as a judge at international wine and sommelier competitions such as Mundus Vini, 5StarWines & Wine Without Walls, Best Sommelier of Asia&Oceania. He is also co-owner of the first Kazakhstan Sommelier School “O, Vino!” and the first President of the Kazakhstan Sommelier Association.

Speaker - Mod. Anna Obukhovskaia IWA
Mod. Anna Obukhovskaia IWA
Anna possesses over 14 years of invaluable expertise in wine retail, sales, and marketing. Driven by her passion for European wines, she moved from Saint Petersburg in Russia to charming Slovenia. Currently, she holds the position of Portfolio Development and Sales Expert at Dobro Vino, a wine-importing company in Ljubljana. Having immersed herself in the rich Italian wine culture, she proudly dons the prestigious title of Vinitaly International Academy Italian Wine Ambassador. Anna sees her mission to become a bridge connecting people with the rich heritage, passion, and craftsmanship that defines Italian wine.


Sala ITA - Italian Trade Agency - Palaexpo Floor -1
Sala ITA - Italian Trade Agency - Palaexpo Floor -1