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wine2wine • Sala ITA - Italian Trade Agency - Palaexpo Floor -1

Monday, 13 November 2023 11:15 12:00 (CET)

The Sunshine State of wine: Italian wine business in the Florida market

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Florida is a very important wine market for nearly every wine producing region in the world, especially Italy. Florida offers opportunities for large and small producers alike, but the challenges can be myriad. Navigating this state and these markets requires skill, experience, energy, and patience. This is one of the largest and fastest growing areas in the U.S., not only in population, but in wine consumption. However, Florida is much more than Mickey Mouse and Miami Beach. The cultures, demographics, and markets are as varied as they are vastly spread apart. They stretch from the Latin-influenced metropolis of Miami to Orlando and Disney World in the heart of the state to the Riviera of the Panhandle, which crosses into a second time zone.
This session will explore the demographics and regions of the Florida market, as well as the opportunities both on- and off-trade for Italian wine producers: who are the wine drinkers in Florida, where they live, where they buy their wine, how we can sell more Italian wine to them, and which Italian wines might have the best success. These investigations will not be an exhaustive list but will seek to give a better understanding of wine business in “The Sunshine State.”

Event languages: Italiano, English

How to participate: 100% in-person attendance, with wine2wine Business Forum ticket


Speaker - Erin DeMara IWA
Erin DeMara IWA

Erin DeMara is a twenty-nine-year professional of the wine and restaurant industries. Currently in his seventh year with 1821 Fine Wine and Spirits, an Italian-focused importer, he manages the portfolio of 100+ wines and spirits within Florida, USA.

Erin is a Certified Wine Educator by the Society of Wine Educators and an Italian Wine Ambassador and Educator by VinItaly International Academy – the only wine professional in America to hold both titles. He is also a Certified Spirits Specialist, a Certified Sommelier by the Court of Master Sommeliers, and an awarded member of the Guild of Sommeliers.

Speaker - Mod. Marilyn Krieger
Mod. Marilyn Krieger

Marilyn Krieger is based in New York City and has been working in public relations and wine for over two decades, specializing in storytelling, thought leadership, media relations, partnerships, marketing, events, and DEI advocacy. Marilyn, a Fulbright scholar, developed a passion for wine while living and conducting research in Italy. After receiving her Ph.D. from Columbia University with a dissertation on Italian film, she decided to branch out beyond academia as a communications consultant. She provided web content management, editing, and correspondence for a variety of entities, including Google Italy, Harper’s Magazine, and Kuhnhardt Film Productions. In 2006, she joined Winebow, a national importer and distributor of fine wine and spirits, where she led public relations and communications for over 15 years. As part of her mission to foster a more inclusive, diverse, and successful industry for everyone, in 2012 she spearheaded the company’s annual Women in Wine Leadership Symposium. From 2019 to 2022, she was a dissertation advisor at The University of the Arts for a project on Prosecco Docg from Conegliano Valdobbiadene and Asolo. Marilyn’s most recent role was with E. & J. Gallo, where she oversaw trade media and events, focusing on the company’s luxury portfolio. Marilyn is long-standing member of the Public Relations Society of America and the New York chapter of Les Dames d’Escoffier. She is also a Certified Specialist of Wine (CSW) through the Society of Wine Educators.


Sala ITA - Italian Trade Agency - Palaexpo Floor -1
Sala ITA - Italian Trade Agency - Palaexpo Floor -1