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wine2wine • Auditorium wine2wine - Palaexpo Floor -1

Monday, 13 November 2023 10:00 10:45 (CET)

U.S. Wine Market Shake Up: Worrying Trends in Consumer Behavior

Ticket wine2wine Business Forum 2023
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The Wine Market Council (WMC) provides wine market knowledge, trends, insights, and intelligence essential to all tiers of the wine industry. During this session, leading industry analyst and WMC Research Committee member Danny Brager will present an in-depth analysis of the biggest trends currently shaping the US retail wine market. These data-driven trends provide a unique insight into American retail habits, enabling Italian producers to understand evolving tastes, preferences, demographics and price points, all with the overriding objective of helping them to understand consumer behavior across the US retail market. The retail sector is dynamic and constantly evolving, and staying up to date with the latest trends and consumer preferences is vital for anyone with an interest in the market.

Event languages: Italiano, English

How to participate: 100% in-person attendance, with wine2wine Business Forum ticket


Speaker - Danny Brager
Danny Brager
Danny Brager has a wealth of experience in the Beverage Alcohol industry, analyzing trends over many years. He formerly headed the Nielsen’s Beverage Alcohol Practice Area in the U.S. for over 20 years, leading teams that supported relationships with Nielsen’s clients as well as key industry groups and the media.
In his current consulting role, Danny provides data-driven analysis to beverage alcohol companies seeking to translate information into authoritative, fact-based insights in support of their corporate and brand goals. Each year, he presents at a large number of industry and individual company events and is a frequent thought leader contributor to the media/press. His informed opinions are highly respected by beverage alcohol producers, importers, distributors, retailers, and financiers.
Danny is also a Special Advisor to the Wine Market Council and is Managing Director of Category & Consumer Insights at Azur Associates, founded to bring comprehensive advisory & consulting services - including strategic advisory, mergers & acquisitions, and route-to-market solutions - to wine and spirits companies.
Danny was born in Calgary, Alberta, and moved to Toronto where he graduated from the Schulich School of Business at York University with an Honors Bachelor Degree in Business Administration. He relocated to Mission Viejo, California in 1993 where he now resides.
Speaker - Mod. Ettore Nicoletto
Mod. Ettore Nicoletto
Ettore Nicoletto began his career at Casa Vinicola Zonin where he held various positions, including that of Exports Director.
In 2004, he moved over to Santa Margherita Gruppo Vinicolo, where was appointed General Manager and then CEO from 2008 to 2020.
In March 2020, Nicoletto was appointed President & CEO of Angelini Wines & Estates, a group owned by Angelini Industries.
Angelini Industries is a multinational industrial group founded in 1919. Today, it is a solid and well-structured industrial company that employs about 5.800 workers and operates in 21 countries in the world with revenues over 2 billion euros.
As a recognized member of the industry, Ettore Nicoletto served from 2019 until March 2022 as President of the Lugana wine DOP Consortium and Board Member of Federdoc.
He currently holds the positions of Vice-President of the Federvini Wine Group and Director
in the CEEV Board (Comite’ Vins) in Brussels, on behalf of the Italian Wine Industry.


Auditorium wine2wine - Palaexpo Floor -1
Auditorium wine2wine - Palaexpo Floor -1