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lunedì, 24 gennaio 2022 18:30 20:30 (CET)

Multi-channel marketing in the US: Exploring New Ways for Italian Producers to Reach US Consumers and the Restaurant/Retail Tier of the 3-Tier System

Descrizione

The panel explore alternate channels now available to Italian wine producers to sell and market their wines to retail/restaurant trade as well as consumers. The Internet is creating new opportunities and COVID has accelerated the multi-channel marketing trend.

PanelistsVanessa Conlin, MW, head buyer for Wine Access (a leading online wine retailer just named the top ecommerce wine seller by the NY Times); Kevin Sidders, founder and CEO of Vinconnect (a direct seller of imported wines that creates wine clubs for European producers to sell direct to American wine lovers); David Parker, founder and CEO of the Benchmark Wine Group (Benchmark is the leading online seller of collectible wines in the US, and is starting to move into direct imports, servicing the restaurant and fine wine retail trade as well as collectors).

Moderator: Gino Colangelo, President, Colangelo & Partners

 

Download presentation HERE

Lingue evento: English